First global franchise opens in BGC

Filipinos no longer need to book a flight to Seoul to experience the viral Korean head spa that has taken social media by storm. Eco Jardin, the luxury K-beauty brand, is making its highly anticipated debut in Bonifacio Global City (BGC), introducing Seoul’s most sought-after 15-step and 18-step scalp treatments to the Philippines for the very first time.

Eco Jardin Philippines promises a premium scalp care and relaxation experience that fuses Korean expertise with holistic wellness. As the brand takes its first step in global expansion, its arrival in the Philippines speaks to its reputation as a beauty and wellness mainstay in Korea.

For the love of Beauty and Wellness

This journey began with six friends, united by their shared love for travel and wellness. Always on the lookout for the best beauty experiences, their adventures led them back to Seoul—an undisputed beauty capital—where they discovered Eco Jardin. Blown away by the level of service and meticulous attention to detail, they found themselves returning to Eco Jardin with every trip to Korea. “We couldn’t stop thinking about it,” shared Eco Jardin Philippines Managing Director, Mary Jane Uy. “After trying it once, we found ourselves booking appointments every time we went back. That’s when we knew this was something special.” 

It wasn’t long before a casual conversation turned into a concrete plan. “We wanted to share this experience with our friends and family, so why not bring it here?” Mary Jane added. With that vision in mind, they secured the franchise, ensuring that Filipinos could now indulge in the same world-class scalp care and relaxation that had captivated them abroad.

The Gold Standard in Korean Scalp Care

Eco Jardin has set the bar high in Korea’s hair industry, pioneering innovative scalp care treatments for over five decades. Beauty enthusiasts from around the world—even as far as Saudi Arabia—have traveled to Seoul just to experience the salon’s signature scalp treatments. 

Eco Jardin Philippines offers both 15-step and 18-step treatments, designed to address various scalp concerns. The 15-step treatment focuses on cleansing and nourishing the scalp, ideal for those looking for regular maintenance and relaxation. Meanwhile, the 18-step treatment is tailored for individuals experiencing scalp issues such as dryness, dandruff, or thinning hair, providing intensive care through targeted serums and massage techniques.

“In Korea, regular scalp treatments are part of people’s beauty routine, even for men,” Mary Jane noted. The founders were surprised to learn how ingrained these treatments are in Korean culture and saw an opportunity to introduce this level of care to Manila.

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First Global Franchise

Founded in 2016 as the premium wellness brand, Eco Jardin was built on the philosophy of creating a serene, healing environment—an oasis amid the hustle and bustle of city life. “Beauty is about more than looking good—it’s about feeling good,” said Mr. Park Jun, founder and chairman of the P&J Corporation. “Beauty is such a vast and expansive field, but at its core, it’s about making people feel more beautiful and connecting with nature. Eco Jardin embodies this philosophy, creating an urban retreat where people can relax, enhance their style, and embrace a more beautiful and enjoyable life,” he explained.

With the company’s goal to expand their unique services beyond Korean borders and to grow the business by introducing them to global markets, they found that The Philippines was a ‘natural’ choice for expansion. 

“The Philippines is uniquely positioned for global expansion. With a predominantly English-speaking population and its status as a major international tourist destination, it has the potential to become a key hub for global business,” President of Eco Jardin, Jan Won explains.

Eco Jardin Philippines will offer the same premium treatments, expert professionals, and high-quality products that have made it a household name in Korea. Filipino customers can look forward to meticulous attention to detail, from personalized consultations to expert techniques that minimize heat damage and enhance scalp health. 

Eco Jardin Philippines is located at the 2nd Floor of High Street South Corporate Plaza, 26th Street, BGC, Taguig City. To know more, visit ecojardin.com.ph.